Integrity & Assurance

To carry the Scottish red meat industry’s three premium brands Scotch Beef UKGI, Scotch Lamb UKGI and Specially Selected Pork, livestock must have been born, reared and slaughtered in Scotland and spent their entire life on QMS Assured holdings.

For Scotch red meat, the whole of life brand eligibility is delivered by a suite of assurance schemes – see Scheme Standards and Applications. Whole chain assurance ensures that animals have the best possible quality of life on farms and throughout the live supply chain, resulting in the highest quality product reaching the consumer’s plate.

Whole chain assurance underpins the integrity of the Scotch premium brands and provides reassurance to consumers of provenance, highest standards of production, animal welfare and wellbeing, to deliver a quality eating experience.