Miss Scotland Chillaxes to Launch Comfort Food Campaign

Miss Scotland 2014, Ellie McKeating, was more than willing to take some time out of her hectic schedule this week to “chillax” and launch a new “Comfort Food” campaign from Quality Meat Scotland (QMS).

Relaxing in huge ‘50s style pink rollers, Miss McKeating – who will be attending Miss World in London and Dressed to Kilt in New York in the coming weeks - rustled up a selection of wholesome “Comfort Food” dishes containing Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork.

The campaign will see Scotch Butchers Club members offering their customers a range of tasty, hearty recipes created to inspire consumers as winter approaches and the days turn chillier and darker.

Traditional favourites like mince and tatties and shepherd’s pie are included along with more contemporary dishes such as fragrant lamb stew with a sprinkling of pomegranate seeds and a spicy lamb and tomato curry with warming ginger and cumin.

Packed with nourishing ingredients, each dish provides a satisfying meal. Scotch Beef and Lamb are good sources of protein and vitamins and minerals, such as iron, selenium, zinc, and B vitamins including vitamin B12. The recipes also take into account busy lives with many of the dishes suitable for slow cookers.

“I love this time of year as winter approaches!” said Miss McKeating. “There’s nothing better than snuggling into the cosy knitwear and long boots of winter fashion and taking some time out to sit down and relax over a great home-cooked meal with friends and family. I’m hoping to find time to try out all the recipes this autumn and winter.”

Laurent Vernet, QMS Head of Marketing, comments: “Nothing beats sitting round the kitchen table with family or friends enjoying some cosy comfort food when it is dark and chilly outside.

“Scotch Beef PGI and Scotch Lamb PGI make the perfect base for hearty stews, pies and curries and this new campaign demonstrates that you can enjoy comfort food that is not only delicious but also nutritious.

“It can be tempting to opt for something quick and easy rather than cooking on a cold winter evening, that’s why we’ve made sure many of the dishes are suitable for slow cookers. You can pop the ingredients in to cook before you leave for work and come home to a satisfying family meal.”

Recipe books encouraging customers to cosy up with satisfying Scotch Beef and Scotch Lamb will be available at around 300 Scotch Butchers Club shops across the UK to offer them some culinary inspiration.

Butchers who are members of the Scotch Butchers Club member source their Scotch Beef, Scotch Lamb and Specially Selected Pork from suppliers who adhere to QMS’s Quality Assurance Scheme. Shoppers can find their nearest outlet by visiting www.scotchbutchersclub.org

PGI status guarantees the provenance, production methods, welfare standards, taste and superior quality behind the Scotch Beef and Scotch Lamb labels ensuring shoppers get the best meat possible.

For more information, inspiration and delicious recipes visit www.scotchbeefandlamb.com

Caption: Miss Scotland, Ellie McKeating “chillaxes” to launch Comfort Food campaign.