New Butchers' Campaign Captures Taste of Summer

With summer just around the corner, Quality Meat Scotland (QMS) has launched a new campaign which is now up and running in Scotch Butchers Club shops around the country.

The campaign includes a new publication “Simple Summer Cooking” to promote Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork as the perfect ingredients to create simple summer recipes.

The collection of easy-to-follow recipes has been created to inspire consumers during the summer season, whether they are looking for something to sizzle on the  BBQ or to serve with a light seasonal salad.

The dishes have been designed to encourage shoppers to prepare nutritious meals that can be put together with very little effort but still taste delicious.

Commenting on the new campaign Graeme Sharp, QMS Marketing Executive said: “Summer is a great time for relaxing and getting together with friends and family. Having meals you can prepare without fuss or spending ages cooking is ideal.

“With this in mind, we have put together a helpful guide of popular cuts of meat and delicious recipes that are quick to cook and perfect for eating indoors or out.”

The booklet contains a mix of fun and tantalising recipes such as Homemade Burgers, Warm Lamb Salads, Chili Basil Kebabs and Lamb Sausage Pizzas.

Packed with nourishing ingredients, each dish has been carefully planned to be healthy and satisfying.

Scotch Beef and Scotch Lamb are a great source of protein, vitamins and minerals, such as iron, selenium, zinc, and B vitamins including vitamin B12 with Specially Selected Pork being naturally low in salt and a rich source of quality protein.

The new recipe publication will be available at around 300 Scotch Butchers Club shops across the UK to offer consumers culinary inspiration. Every Scotch Butchers Club member sources their Scotch Beef, Scotch Lamb and Specially Selected Pork from approved suppliers. Shoppers can find their nearest outlet at www.scotchbutchersclub.org

For more recipes visit www.scotchkitchen.com or www.speciallyselectedpork.co.uk

Caption: Pictured getting into the spirit of summer with the new publication is Kinross-based butcher Iain Hunter and his wife Pamela.