3rd September 2019

Aberdeenshire Farmer Helps Promote Specially Selected Pork to Lidl Shoppers

An Aberdeenshire pig farmer has joined Quality Meat Scotland’s Specially Selected Pork brand ambassadors at Lidl in Aberdeen to inspire and encourage Scottish consumers to try adventurous new pork dishes which are perfect for mid-week family meals.

Lynn Argo of Harvieston Farm, Catterline, Stonehaven was in Lidl to tempt consumers with tasty samples and recipe leaflets as part of Quality Meat Scotland’s on-going “Go Places with Pork” marketing campaign behind Specially Selected Pork.

Shoppers were treated to a range of simple and delicious pork dishes inspired by world cuisines from countries including Brazil, Spain and Greece, with all ingredients available to purchase in their local store.

Ms Argo said that the sampling events are a valuable opportunity for farmers to engage with consumers about what goes in to putting fresh, tasty Specially Selected Pork on their plates.

“Farming is a really rewarding industry and we take great pride in producing Specially Selected Pork – a quality product which is reared, in Scotland, to very high standards of animal husbandry and welfare,” said Ms Argo.

Kirsty Fox, Marketing Manager at Quality Meat Scotland, said: “Our store sampling sessions are a really effective way of introducing people to new flavours, techniques and ways of cooking with some of Scotland’s best quality produce.

“Welcoming local farmers along is a great opportunity for shoppers to hear directly from those who dedicate their lives to producing Specially Selected Pork – a brand which is underpinned by high animal welfare and production standards.

“We’d like to encourage shoppers to always look out for the Specially Selected Pork approved by the Scottish SPCA-assured label when purchasing pork, and to visit the Scotch Kitchen website to find a range of healthy and adventurous dishes to try from the comfort of their kitchens.”

The sampling sessions form part of QMS’s “Go Places with Pork” activity – a four-week long campaign reaching an estimated 3.5 million Scottish adults through an integrated mix of TV, press, digital and social advertising as well as supporting PR and influencer activity.

Consumers are encouraged to visit www.scotchkitchen.com or Scotch Kitchen on Facebook, Twitter and Instagram to discover a range of quick, easy and delicious recipes and videos.

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