11th October 2009

Carrefour recognised for support of Scotch Lamb

One of the world’s largest supermarket groups is being recognised for its support of Scotch Lamb at the world’s biggest food fair today (Monday October 12).

The Belgian arm of global retail giant, Carrefour, is being presented with the award by Cabinet Secretary for Rural Affairs, Richard Lochhead, on the Scotch Beef and Lamb stand at the ANUGA food trade fair in Cologne.

Accepting the award on behalf of the retailer will be Mr. Marc Vromman, Director of Carrefour’s butchery category in Belgium.

Carrefour is one of Belgium’s leading supermarkets, with more than 593 stores throughout the country. They have been identifying and promoting PGI-marqued Scotch Lamb since 2004, and sell around 30 tonnes of the product each month.

Rural Affairs Secretary Richard Lochhead, said: “Carrefour has proven itself dedicated to promoting quality Scottish food throughout their Belgium stores.

“What lifts Scottish meat above our competitors is that our beef, lamb and pork is underpinned by stringent quality assurance standards. This offers guarantees to consumers on both quality and provenance.

“This award comes in recognition of Carrefour’s longstanding support and faith in Scotland’s quality produce, particularly Scotch Lamb.”

Head of Marketing for Quality Meat Scotland, Laurent Vernet, who is leading a Scottish delegation of ten exporters to Anuga, said: “Carrefour has done a great job in Belgium at helping develop the awareness of Scotch Lamb and the guarantees offered by its PGI status.

“It was one of the first supermarkets to stock, promote and identify Scotch Lamb and is still the only one outside of the UK to do so at a national level.

“Their continued support for our product year on year shows that it is a brand they believe in, and with annual year on year rises in sales it’s one that’s proven successful for them.

“We hope this will show other retailers that stocking Scotch Lamb gives them the opportunity to offer their customers a truly unique, premium product.”

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