2nd October 2020

Celebrity chef champions Scotch lamb for National Curry Week

Celebrity chef Cyrus Todiwala OBE DL has thrown his weight behind a campaign supporting the British red meat industry.

Chef Todiwala, who along with wife Pervin runs the iconic Café Spice Namaste in London, has teamed up with Quality Meat Scotland (QMS), England’s Agriculture and Horticulture Development Board (ADHB) and Hybu Cig Cymru – Meat Promotion Wales (HCC) for a series of activities during National Curry Week (5-11 October) – including the creation of a lamb biryani recipe, a national radio appearance and recipe placements.

The three industry bodies have been working together over lockdown to promote high quality British red meat as part of a £1.2m national campaign, with eight weeks of a digital joint campaign generating over 187 million opportunities for consumers across the UK to see delicious beef, lamb and pork recipe inspiration.

Cyrus, a firm favourite on TV cookery shows, has created a lamb biryani recipe which he will share on his own social media accounts as well as with national press for use during the week. He will also appear on Kevin O'Sullivan’s TalkRADIO show at 11.45am on Saturday 10 October talking all things curry – including his own top tips and recommendations as well as highlighting his new lamb dish and the importance of choosing high quality, British red meat.

Chef Todiwala said: “A huge part of my career has been focused on sharing the exquisite tastes of Indian cuisine, brought to life by delicate spicing but also supporting the best ingredients from local producers while being mindful of our future environment.

“I’m proud to support the UK’s red meat industry during National Curry Week and have created a delicious way to prepare lamb that is equally delicious and easy to follow – perfect for cooking as a midweek meal or for serving with side dishes as part of an Indian banquet to enjoy at home.”

Lesley Cameron, Director of Marketing and Communications for Quality Meat Scotland, said: “We’re excited to be working with Chef Todiwala – who is renowned for his incredible talent when it comes to flavour and spice, as well as his passion for high quality ingredients.

“National Curry Week is the perfect excuse to get creative in the kitchen and try out new recipes and flavours using Britain’s world-class red meat.”

For more inspiration, visit www.scotchkitchen.com or follow Scotch Kitchen on Facebook, Instagram or Twitter.


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