Quality Meat Scotland (QMS) is celebrating National Barbecue Week (25-31 May) by encouraging consumers to fire up their barbecues and cook up some Scotch-inspired dishes with their families.
As part of its joint £1.2m national campaign with the Agriculture and Horticulture Development Board (AHDB) and Hybu Cig Cymru, QMS will be providing BBQ recipe inspiration to consumers via print and online channels, offering top tips on how readers can add their own twists to best enjoy the dishes they make.
Through its Scotch Kitchen website and social channels, QMS has also partnered with renowned UK barbecue blogger Marcus Bawdon of Country Wood Smoke who will be sharing his take on Scotch Beef steak skewers with chimichurri sauce alongside his top tips for the dish for people to recreate at home.
With strict lockdown measures still in place across most parts of the UK, it is hoped this activity will allow consumers to still enjoy the fun of barbecuing despite not having as many of their loved ones around them.
Lesley Cameron, Director of Marketing and Communications from Quality Meat Scotland, said: “Although the kitchen is the heart of the home, the barbecue is undoubtedly the heart of summer.
“We want families to celebrate National Barbecue Week by enjoying simple, healthy and delicious recipes using top-quality products from Scottish farms and available in supermarkets and butchers across the country.
“We would also encourage people to continue supporting their local Scotch Butcher Club butcher by ordering meat if they don’t already have it at home, as many are still offering deliveries during this time.”
During this challenging period QMS has been promoting the work of Scotch butchers and food suppliers that have changed their business models to deliver meat to customers in need, as well as profiling farmers for human interest stories about how industry practitioners are responding to COVID-19.
Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork are produced to the highest of welfare standards and reared from trusted Scottish farms which undergo the strictest of hygiene measures, so consumers can enjoy barbecuing knowing they are cooking with meat they can trust.
For more inspiration, visit www.scotchkitchen.com or follow Scotch Kitchen on Facebook, Instagram or Twitter.