15th October 2010

Exporters fly the flag for Scotch Beef and Lamb

Scotland’s meat exporters will be flying the flag for Scotch Beef and Scotch Lamb in Paris next week at one of the world’s most influential food fairs. Quality Meat Scotland is leading a group of exporters to the SIAL food fair between 17-21 October, to highlight the PGI status of Scotch Beef and Lamb and the guarantees of quality assurance, provenance, welfare and character that come with it.

The trade-only show attracts around 150,000 visitors from nearly 190 countries over its five day duration, and is a major event for many of Europe’s most important buyers.

The companies set to be working from the QMS stand at SIAL are:

  • ABP (Scotland) Ltd 
  • AK Stoddart
  • Scotch Premier
  • AP Jess
  • Highland Meats, a division of Dawn Meats
  • PR Duff
  • Mathers
  • McIntosh Donald
  • Millers of Speyside
  • Scotbeef 
  • Brown Brothers
  • Abacus Foods.
  • Fidelis Ltd

They will be joined by QMS staff and the European agents who work in market for the organisation to promote the Scottish red meat industry and highlight the PGI marque to buyers and traders from throughout the world.

QMS Head of Marketing Laurent Vernet said: “With all the world’s meat exporting nations descending on Paris next week, it’s critically important for Scotland’s exporters to have a strong presence at this show and to highlight and explain what makes Scotch Beef and Scotch Lamb different and desirable to their customers.

“It’s an exciting time for our industry on this continent. The already strong reputation of the Scotch brand and its PGI status is being raised by our presence at shows such as SIAL and ANUGA, and the upcoming SIRHA catering trade show in France.

“Scotch Lamb has also been selected as the official meat for the Bocuse d’Or culinary grand prix in Lyon in January which is a wonderful opportunity to showcase the brand on a global platform which should offer exporters a great opportunity to build business.”

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