Exporters fly the flag for Scotch Beef, Scotch Lamb and Specially Selected Pork

Scotland’s meat exporters will be flying the flag for Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork in Paris this week at SIAL - one of the world’s most influential food fairs.

Ten Scottish exporters are attending the event (21-25 October) where Quality Meat Scotland’s stand will highlight the Protected Geographical Indication (PGI) status of Scotch Beef and Scotch Lamb. The Specially Selected Pork brand will also be promoted to importers from around the world.

With an exhibition size of over 284,000 m², the trade fair attracts over 160,000 trade visitors from 194 countries, making it a major event for many of Europe’s most influential buyers.

Exporters from around Scotland will be joined by staff from Quality Meat Scotland (QMS) to promote the Scottish red meat industry to buyers and traders from across the globe and highlight the quality assurance, provenance and welfare that underpin each of the brands.

Alan Clarke, QMS Chief Executive who is attending the show said: “Every major meat exporter in the world will be in Paris next week. It is therefore vital that Scotland’s exporters have a strong presence at the show, highlighting what sets Scotch Beef, Scotch Lamb and Specially Selected Pork apart from their competitors in terms of quality and reputation.

“SIAL is a fantastic platform to reinforce and strengthen our key brands and offers exporters from Scotland the opportunity to secure valuable business on the world market.”

The presence at SIAL in Paris, as well as other international trade shows and activities, is funded by the £2 million fund of AHDB red meat levies ring-fenced for collaborative projects which is managed by the three GB meat levy bodies – AHDB, HCC and QMS.

The ring-fenced fund is an interim arrangement while a long-term solution is sought on the issue of levies being collected at point of slaughter in England, for animals which have been reared in Scotland or Wales.