Scotland’s meat exporters will be flying the flag for Scotch Beef, Scotch Lamb and Specially Selected Pork in Cologne, Germany from tomorrow (8 October) at the world’s largest food trade fair.
Quality Meat Scotland is leading a group of exporters to the ANUGA food fair between 8-12 October, once again highlighting the Protected Geographical Indication or PGI status of Scotch Beef and Scotch Lamb and the guarantees of quality assurance, provenance and welfare that come with it. The stand will also highlight the Specially Selected Pork brand and quality processed products using all three meats.
The trade-only show attracts around 150,000 visitors from nearly 190 countries over its five day duration, and is a major event for many of Europe’s most important buyers.
The companies set to be working from the QMS stand at ANUGA are:
They will be joined by QMS staff and the European agents who work in-market for the organisation, to promote the Scottish red meat industry and highlight the PGI marque to buyers and traders from throughout the world.
QMS Head of Marketing, Laurent Vernet said: “Every major meat exporter in the world is in Cologne this week to show buyers why their products are the best, so it’s critical for us to have a presence at the show to highlight and explain what makes Scotch Beef and Scotch Lamb different and desirable to their customers.
“The Scottish exporters have been making excellent progress in growing the market for Scotch Beef and Lamb since 2006.
“The sheer number of products in the meat hall alone at the show emphasises the importance of meat and the potential for growth with both a continuing increase in worldwide consumption and growth in the number of potential consumers.
“Representatives from all the major processors will operate from the Scottish Red Meat Pavilion and from our central position, surrounded by major exporters such as Argentina and Ireland, there is no doubt of our intentions to continue to compete at the top end of the world stage.
“We’re certainly not the biggest producers in the world, that’s why we have to compete in the quality rather than commodity sector. But the reputation of our products throughout the world puts us in a good position to compete.”