23rd December 2010

Festive Steak Pies Sell Like Hot Cakes

Miss UK, Katharine Brown was brought in to help with the last minute rush at Glasgow based quality family butcher, S Collins & Son today (22 December) as 30 steak pies fly off the shelves every hour.

As butcher Stewart Collins cooked up a storm, steak pies were top of many shopping lists and eager Katharine braved the cold while rosy-cheeked food-lovers packed into the local butcher just two days before the big day to make sure they didn’t miss out on one of Scotland’s great traditions.

Stewart Collins, owner of S Collins & Son commented: “Steak pies have always been high on Scots’ Christmas shopping lists and the demand shows no sign of waning – we expect to sell over 5,000 pies in the run up to Christmas. It’s not unusual for people to be queuing down the street to make sure they get some of our freshly made steak pie – lucky for our shoppers today, Katharine has been on hand to help lighten the load and keep spirits high.

“I think the bad weather has made people shop more closely to home and as a result we have been busier than ever. There has been a great community feel in the shop this week and we often get customers asking for advice on alternative options for the festive season. Steak pie is undoubtedly a great meal choice for entertaining family and friends before and after Christmas - it’s not only affordable but there’s nothing better than tucking into a hearty warming pie when it’s so cold outside!”

Laurent Vernet, Quality Meat Scotland’s Head of Marketing said: “People never get tired of steak pie. Customers visiting their local butchers should always look for the blue Scotch Beef rosette – this offers the guarantee of traceability and quality assurance of produce from farm to fork. When buying steak pies produced using quality Scotch Beef, shoppers can be rest assured their guests won’t be disappointed, when it comes to festive meal times.”

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