15th June 2022

InCREDible merchandise up for grabs at the Royal Highland Show


As if there weren’t already enough reasons to stop by the QMS stand at the upcoming Royal Highland Show, visitors will also be able to pick up their very own InCREDible t-shirts for just £5.

With all proceeds going directly to RSABI as the charity celebrates its 125th anniversary, the new design, which highlights QMS’ cred-focused marketing campaign alongside the Scotch Beef, Scotch Lamb and Specially Selected Pork brands, will be available for a limited time only during the event.

Lesley Cameron, marketing director at QMS said: “We are proud of the values and mission behind our current marketing strategy, and this is a fantastic way for members of the public to show that they too take pride in our world-renowned Scotch brands.

“Anybody is welcome to come along and purchase a t-shirt, and with profits going to such a great cause, I would encourage visitors to do just that”.

Look out for the ‘T-Shed’ at the QMS stand where you will be able to collect your limited-edition merchandise.

Sign up for the latest news and views