As if there weren’t already enough reasons to stop by the QMS stand at the upcoming Royal Highland Show, visitors will also be able to pick up their very own InCREDible t-shirts for just £5.
With all proceeds going directly to RSABI as the charity celebrates its 125th anniversary, the new design, which highlights QMS’ cred-focused marketing campaign alongside the Scotch Beef, Scotch Lamb and Specially Selected Pork brands, will be available for a limited time only during the event.
Lesley Cameron, marketing director at QMS said: “We are proud of the values and mission behind our current marketing strategy, and this is a fantastic way for members of the public to show that they too take pride in our world-renowned Scotch brands.
“Anybody is welcome to come along and purchase a t-shirt, and with profits going to such a great cause, I would encourage visitors to do just that”.
Look out for the ‘T-Shed’ at the QMS stand where you will be able to collect your limited-edition merchandise.