North Lanarkshire business PR Duff Limited (MacDuff 1980) has taken a top prize at this year’s Scotland Food & Drink Excellence Awards.
The business was awarded Scotch Brand Product of the Year for their MacDuff 1890 Native Breed Body Scotch Beef PGI. The prestigious award, sponsored by Quality Meat Scotland, recognises businesses in Scotland which are retailing Scotch Beef PGI, Scotch Lamb PGI or Specially Selected Pork in products of exceptional taste and quality.
PR Duff Limited which trade as MacDuff 1980, is a fourth-generation family firm based in Wishaw headed by father and son duo Rory and Andrew Duff. They pride their business on quality, traceability and personalised service, handpicking Scotch Beef PGI and Scotch Lamb PGI to meet customer specifications.
Andrew Duff, Director of MacDuff 1980 was delighted to be recognised with such prestigious award.
“On behalf of MacDuff beef, I’m delighted and honoured to receive this recognition from Scotland Food and Drink.
“Our team put so much into delivering great quality, fully traceable products to customers and it is fantastic to see the business recognised for this. The award also gives well deserved recognition to our farmers, the MacDuff Producer Group, who put so much passion and hard work into all they produce.”
The awards, held at Edinburgh’s International Conference Centre, attracted more than 275 entries and consisted of 22 categories, showcasing the skill, innovation and enterprise of Scotland’s producers. Over 800 industry representatives attended the ceremony in a celebration of Scotland’s exceptional larder.
Recognised by both trade and consumers as an accolade of the highest quality, the awards are organised by Scotland Food & Drink and run in partnership with The Royal Highland and Agricultural Society of Scotland (RHASS), with QMS as a category sponsor.
James Withers, Scotland Food & Drink chief executive, said: “Congratulations to all winners and finalists who have been selected from a record number of entries by our panel of more than 45 judges. Scotland is home to some of the most innovative producers and these awards give us the chance to celebrate just a few of them. We have a fantastic mix of established world-class businesses and a new generation of entrepreneurs coming through.
Alan Clarke, Chief Executive, QMS said: “The Scotch Brand Product of the Year Award offers an excellent opportunity to celebrate the innovation, enthusiasm and commitment of those retailing Scotch Beef PGI, Scotch Lamb PGI or Specially Selected Pork products which are a cut above the rest.
“We are delighted that MacDuff 1980 have been recognised for their exceptional quality product but also their pride and commitment to the Scottish red meat industry.”