An Aberdeenshire pig farmer joined Quality Meat Scotland’s Specially Selected Pork ambassadors at ALDI’s Inverurie store this week to encourage shoppers to “Do More with Pork”.
Russell Rennie of Mains of Tillyangus in Clatt, was in ALDI to tempt consumers with tasty samples as part of a Scotland-wide QMS marketing campaign behind the Specially Selected Pork brand, which includes sampling activities across Scotland.
The eight-week campaign, which kicked off at the end of June 2017 and is set to reach over 1.5 million consumers, features four tantalising ‘Do More With Pork’ recipes, which are perfect for both delicious mid-week meals, as well as barbecues with friends and family.
The pig farmer, who runs 120 sows, lead Scottish farmers support for the campaign. Mr Rennie said the sampling events are a valuable opportunity for farmers to engage with consumers about what goes in to putting fresh, tasty Specially Selected Pork on their plates.
“We are extremely proud of the Specially Selected Pork we produce in Scotland which is produced from pigs reared to very high standards of animal husbandry and welfare which are approved by the Scottish SPCA.”
“By giving shoppers a taste of this fantastic product, we hope to remind those who don’t regularly buy pork how budget-friendly and versatile it is – perfect for a quick, tasty meal.
“These events are also the perfect opportunity to encourage a new generation to give Specially Selected Pork a try.”
Graeme Sharp, Marketing Executive with Quality Meat Scotland said: “Specially Selected Pork is a fantastic product combining quality, versatility and value for money.
“This campaign shows there is real potential for lots more of us to be making the most of this easy-to-cook product which is bursting with flavour and is such a great ingredient for a whole range of quick, tasty dishes. ALDI have shown tremendous support of our campaign by hosting sampling of selected dishes in store.”
Graham Nicolson, Group Buying Director for ALDI in Scotland said: “At ALDI, we source the best Scottish meat to make sure our customers can buy quality, locally sourced products year round.
“The Specially Selected Pork approved by the Scottish SPCA is incredibly versatile and we’re delighted to support this summer campaign to help bring this delicious product to the forefront of shoppers’ minds.
“It is also very satisfying for us to be able to sell Scottish pork from sustainable and responsible suppliers accredited by QMS”.
For more information on Specially Selected Pork, recipe ideas and inspiration, please visit: www.speciallyselectedpork.com or follow Enjoy Quality Pork on Facebook or Twitter.