10th February 2017

Love is in the Air in Scottish Butchers’ Shops

Scottish butchers are gearing up for one of their busiest weeks of the year as customers descend on shops in search of the perfect Scotch Beef PGI steak for Valentine’s day.

Steak is the number one Valentine’s meal choice for Scots and members of the Scotch Butchers Club, run by Quality Meat Scotland (QMS), are ready to advise customers on the best cuts and serves to ensure everything goes smoothly on the big night.

Customers will also be able to find inspiration for their steaks by picking up one of the new Simply Steaks booklet and sauce recipe cards they will find in their local Scotch Butchers Club shop.

Containing advice on different types of steaks, how to cook your steaks to perfection using a simple touch test and a range of delicious recipes, the Simply Steaks booklet is an invaluable guide for those looking to rustle up a sizzling steak with a juicy, tender taste, this Valentine’s day.

Helping to beat the cold snap and turn up the heat this Valentine’s Day is Scotch Butchers Club member Yorkes of Dundee which prides itself on combining a traditional quality service and seizing new opportunities including developing a range of innovative products.

Butcher Frank Yorke said: “Say what you will about oysters and chocolates, there's no better way to someone’s heart than a succulent Scotch Beef steak. It’s the perfect home-cooked meal to delight that special someone with.

“We are always asked for recipe ideas and I know from feedback that my suggestions have definitely worked a treat for a couple of our customers!”

Graeme Sharp, Marketing Executive with Quality Meat Scotland (QMS), said: “You simply can’t beat a Scotch Beef PGI steak for quality and taste on Valentine’s day.

“Coupled with a sumptuous sauce and a good bottle of wine, it is sure to impress that special person.

“Whether you’re a cooking connoisseur or a complete beginner, the Simply Steaks booklet offers a range of hearty recipes with plenty of handy hints and tips to ensure your night is a sizzling success.”

QMS has also developed a “Perfect Steaks and Roasts” app which is free to download and packed with tips to help ensure there are no excuses for producing anything other than a perfect Scotch Beef steak on Valentine’s Day.

A selection of recipes, and information about Scotch Beef, can also be found at www.scotchkitchen.co.uk

Your nearest Scotch Butchers Club member can be found here: www.scotchbutchersclub.org

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