9th December 2016

Meaty New Websites on Course to Inspire Consumers

Two meaty new websites, packed with recipe inspiration and ideas to suit all levels of cooking ability, have been launched today (9 December, 2016) by Quality Meat Scotland (QMS).

The Scotch Kitchen website, www.scotchkitchen.com, and Specially Selected Pork website www.speciallyselectedpork.co.uk have been completely redesigned to provide a very high level of user functionality and experience.

The innovative design of the websites will provide consumers with exceptional content via a powerful search function. As well as recipes and tips on cooking Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork, the sites will host practical “how to” video content for family meals and feature easier navigation options and a seamless experience across multiple devices.

The Scotch Kitchen website will be a one-stop-shop for all Scotch Beef PGI and Scotch Lamb PGI recipes as well as hosting an inspiration hub providing culinary articles, seasonal recipes and top cooking tips.

Over 400 recipes and articles can be found on the site as well as contributions from popular foodie bloggers including Cygnet Kitchen and On the Plate.

The range of searchable sections include “Meal Type”, “Dish Type” and “Preparation Time”. Visitors can also search for meals suitable for special occasions such as “Family Get Together”, “Tasty Family Meals”, “Impressive Dinners” and “Weeknight Winners”.

When visiting the site, consumers will also have the opportunity to learn more about the Scotch Beef PGI and Scotch Lamb PGI brands which are underpinned by world-leading levels of quality assurance and traceability.

The Perfect Roasts and Steaks App which is available in six languages, was launched earlier this year and complements the website. To date, the app has been downloaded by 50,000 users.

The Specially Selected Pork website has also been refreshed to make the site easier to navigate with a focus towards recipe inspiration and encouraging consumers to try pork.

There are currently over 70 recipes featuring on the website which are regularly updated.

Commenting on the new websites Suzie Carlaw, Marketing Controller at QMS said: “The re-designs of The Scotch Kitchen and the Specially Selected Pork websites come after a full strategic review of our consumer-facing digital communications.

“For the Scotch Kitchen website, we have focused the content around four personas – Young Professionals, Serious Weekend Chefs, Busy Working Parent and Sunday Roaster -  therefore, broadening our target audience to ensure all levels of cooking ability are catered for.

“The Specially Selected Pork website was re-vamped on a similar basis and now gives our audience advice and suggestions on how to incorporate pork into their weekly shop.

“I am confident that the new websites will increase exposure of our digital consumer-facing content especially when it comes to social engagement, with options to share each of our tasty recipes on Facebook, Pinterest and Twitter.”

The newly re-designed websites are now live and can be accessed through the following links: www.thescotchkitchen.com  and www.speciallyselectedpork.co.uk

Fans of the Scotch Kitchen and Specially Selected Pork can also share their latest culinary delights with others via Facebook and Twitter @ScotchKitchen @EnjoyQualPork

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