30th March 2018

Morrisons Highlights On-Going Commitment to Scotch Lamb

Major retailer Morrisons has highlighted its commitment to serving Scotch Lamb PGI to its customers, not only at Easter but throughout the year.

Quality Meat Scotland (QMS) Chief Executive Alan Clarke visited Morrisons’ Edinburgh Gyle store this week as part of a programme of engagement with the retailers which he has been undertaking since joining QMS last year.

During his visit, hosted by Morrisons’ Local solutions category manager, Angus Bell, Mr Clarke viewed the range of almost 20 different Scotch Lamb product lines the retailer has on its shelves at the moment – from mini roasts to shoulder joints and lamb breasts. He also spent time meeting the Morrisons’ Market Street butchery team.

The only lamb product line in its Scottish stores which is not labelled as Scotch is legs of lamb which are labelled as British to allow the retailer flexibility to source from elsewhere in the UK, given a comparatively tight supply in Scotland for this particular cut, at this time of year.

“It was great to be able to visit Morrisons to see at first hand the extent of the commitment Morrisons have for Scotch Lamb and the excellent range of products they have on offer. It was also hugely encouraging to hear of their future plans to increase their Scotch Lamb throughput,” said Alan Clarke.

Angus Bell, said Morrisons have processed 13% more Scotch Lamb compared with the previous year and forecasts that it will process 500,000 lambs in Scotland during 2018 through our their site in Turriff.

“Morrisons takes huge pride in serving Scottish produce to our customers and our skilled Market Street Butchers fully appreciate the work and attention to detail which goes into producing a top-quality product such as Scotch Lamb.

“As retailers we understand what Scotch Lamb, with its PGI status, stands for in terms of quality assurance and the care which goes into producing a world-class product for our customers to enjoy.”

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