23rd May 2016

New Campaign Urges Scottish Shoppers to “Do More with Pork!”

Quality Meat Scotland is urging Scottish shoppers to “Do More With Pork” in an exciting new campaign behind Specially Selected Pork launched today (Monday 23rd May).

The six week campaign, which is set to reach over three million consumers, aims to showcase the quality, affordability and versatility of Specially Selected Pork, which is underpinned by quality assurance schemes which make animal welfare a priority.

Featuring four tantalising ‘Do More With Pork’ recipes, which are perfect for both delicious mid-week meals, as well as barbecues with friends and family, the Scotland-wide campaign will be supported by online, radio and press advertising.

Three hundred independent butchers, who are members of the Scotch Butchers Club, will also receive promotional packs containing recipe cards and resources to help them boost their sales of Specially Selected Pork during the campaign period.

Laurent Vernet, Quality Meat Scotland’s Head of Marketing said that the campaign aims to inform people how highly versatile and budget-friendly pork.

“This year’s campaign is very much building on the 42% brand recognition we already have with Scottish shoppers, so that when consumers go into their local butchers or supermarket they are looking to put pork into their shopping basket.”

“The Specially Selected Pork logo not only assures quality in every bite but also assures consumers that animals have been reared to animal health and welfare standards approved by the Scottish SPCA.”

Specially Selected Pork will also be the main sponsor of Taste of Grampian 2016 on June 4th with its high profile involvement ensuring the visitors who attend the event leave with a better understanding of what sets the Scottish pig industry’s brand apart.

For more information about Specially Selected Pork, recipe ideas and inspiration visit www.speciallyselectedpork.com and don’t forget to follow “Enjoy Quality Pork” on Facebook.

Sign up for the latest news and views