Scotch Beef PGI and Scotch Lamb PGI were showcased by Quality Meat Scotland (QMS) at one of the Benelux’s main fine food fairs – Tavola at Kortrijk.
Around 15,000 visitors, including representatives from all the major retailers in Belgium and the Netherlands, attended the event which also attracted catering wholesalers and butchers as well as high street butchers and restaurant chefs.
A number of processors from Scotland joined Quality Meat Scotland at the event where attendees had the opportunity to view and sample the a range of Scotch Beef and Scotch Lamb products, which included vacuum packed primal cuts, skin packed products and fresh burgers.
“The fantastic reputation which Scotch Beef and Scotch Lamb have, particularly in Belgium, was great to experience at an important event like this,” said Huub Schoemaker, QMS Export Development Manager, Benelux.
“A number of new opportunities were identified during the course of the event, including new Belgian customers keen to import Scotch Beef who held very positive discussions with the Scottish exporters present.”
The four main cuts which are particularly sought after in Belgium are fillet, sirloin, cube roll and cote a los (rib roast). However, there is also strong demand for other cuts like knuckles, topside and silverside from the Netherlands.