19th June 2014

New Scotch Haggis Launched at Royal Highland Show

A new “Scotch” haggis, produced using Scotch Beef and Scotch Lamb as key ingredients, has been launched today (June 19th 2014) at the Royal Highland Show by Campbells Prime Meat.

Campbells, who have been working on the initiative with Quality Meat Scotland (QMS), have over 100 years of experience in making haggis and have devised the new product made with quality assured Scotch Beef PGI and Scotch Lamb PGI.

               Campbells opened their first butchers shop in 1910 in Edinburgh with the founding focus being on providing the best quality butchered Scottish meat. This value remains at the company’s heart today.

Campbells haggis was first made in 1911 by John Campbell (also known as Niffy), who was the original haggis maker in the Campbell family business.  For over 100 years the haggis recipe has remained a closely guarded secret, known only to a few in the company.

The haggis being launched today is made only with “Scotch” meat ingredients and will be supplied across the UK and Europe. It will also be available to consumers from Campbells online store www.campbellsmeat.com

Richard Lochhead, Rural Affairs Secretary, was one of the first to sample the new haggis during the QMS  breakfast reception at the Royal Highland Show. “Scotland is internationally-renowned as a land of food and drink, and the quality of our produce is among the best to be found anywhere. Haggis is Scotland’s iconic national dish and is enjoyed by people from all over the world,” said Mr Lochhead.

“There is a real gap in the market for a premium Scotch haggis of unrivalled provenance and I am sure this delicious recipe, which is made from Scotch Beef PGI and Scotch Lamb PGI, will prove to be a big hit with consumers at home and abroad.”

Christopher Campbell, Campbells Prime Meats Managing Director, said: “We are delighted to have worked with QMS on updating our haggis recipe and bringing this product to life. We envisage this product will give further confidence to our customers with regards to the strong emphasis we place on transparent supply chain and provenance.”

Jim McLaren, Chairman of Quality Meat Scotland, said: “The new haggis from Campbells is a great example of the innovation which exists in our industry. It also highlights the value placed by our industry on the Scotch Beef PGI and Scotch Lamb PGI brands, and all they stand for in terms of quality assurance, welfare and provenance.  It is very important that pride in the brands is keenly felt in every part of the red meat production chain – from farmer to consumer - and that wherever possible the logos are proudly displayed.”



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