QMS Launch ‘Virtual’ Presence at the Royal Highland Show

The Scottish red meat industry and its brands will be showcased on consumers’ social channels across the country later this month, as Quality Meat Scotland (QMS) brings the activities that they would usually host at the Royal Highland Show, online.

The activities, which will run on the QMS and Scotch Kitchen Facebook pages from 18-21 June, will include cooking and butchery demonstrations, to fun competitions and giveaways.

A line-up of top Scottish chefs, including the “Queen of Cuisine” Lady Claire Macdonald, will be demonstrating delicious Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork dishes via cook-along videos from their homes.

Chef Daniela Forbes will also be hosting a family cook-along on Friday 19 June, as well as supporting RHET’s virtual discovery centre where QMS is encouraging children to learn how to cook Scotch Beef PGI fajitas.

Also, on the Friday, in keeping with many people’s go-to lockdown activity, QMS will be hosting a Royal Highland Show themed quiz, suitable for all the family which will kick-off at 7pm.

In another competition, members of the Scottish Association of Young Farmers Clubs (SAYFC) are hoping to impress judges with their culinary talent as they battle it out on Sunday 21st via video link.

From 8 June, Scotch Beef and Scotch Lamb limited edition Show t-shirts will also be available to purchase via the QMS website with all proceeds going to RHASS.

Alan Clarke, Chief Executive of Quality Meat Scotland, said: “The Royal Highland Show is always a highly anticipated annual event in many people’s diaries, and it will be sadly missed this year.

“Whilst a virtual show cannot replace our presence at the Royal Highland Show from a social aspect, our planned activities will certainly bring some fun to consumers at home, providing them with cookery inspiration using our world-class brands - Scotch Beef, Scotch Lamb and Specially Selected Pork – and facts and figures about our industry.”

For more information on the virtual Royal Highland Show activities, visit the QMS Facebook page or www.qmscotland.co.uk.