Quality Meat Scotland updates Auction Market and Collection Centre Standards

Quality Meat Scotland (QMS) has revised its Auction Market and Collection Centre Assurance Scheme Standards with changes, including new requirements on feed and  water provision, coming into effect from 1 April 2021.

The standards, which have also been amended to be more user friendly with easy-to-read content clearly explaining each standard and its importance, are an important part of the Scottish red meat industry’s Quality Assurance Scheme - the longest established scheme of its kind in the world.

Kathryn Kerr, Head of Brands Integrity at QMS commented:

“The Auction Market and Collection Centre Assurance Scheme is an essential element of QMS whole chain assurance which underpins the integrity of the Scotch Beef, Scotch Lamb and Specially Selected brands. The scheme provides reassurance to consumers of provenance, highest standards of production, animal welfare and wellbeing, to deliver a quality eating experience.

“In a recent survey, 92% of shoppers agree that Scotch labels mean the meat is produced according to higher standards of animal welfare. With reassurance about the way animals are looked after becoming ever more important to consumers, confidence in these standards is essential to underpin the integrity of our premium Scotch brands.”

Before any changes are incorporated into the standards that underpin Scotland’s Quality Assurance Scheme, they are rigorously discussed and agreed by the committees which oversee the annual review process. Membership of the standards committee includes representatives from relevant areas across the industry.

Scott Henderson, Chair of the QMS Auction Market and Collection Centre Standards Setting Committee, said:

“The Standard Setting Body considered all feedback received during the review process and we have remained focused on ensuring the standards are practical and relevant for scheme members, to underpin the Scotch brands and reinforce consumer trust.”

Ms Kerr concluded:  “To continue to add value for assurance scheme members across the supply chain, QMS is in the process of developing assurance scheme workshops and webinars.”

Members will receive a copy of the updated standards by post in the coming days. The standards are also available to view online by visiting the QMS website.