Scotch Beef and Scotch Lamb Showcased at French Event

Quality Meat Scotland (QMS) will be showcasing Scotch Beef PGI and Scotch Lamb PGI at SIRHA, a global hospitality and food service event, being held in Lyon in France over the coming days (26 – 30 January 2019).

SIRHA attracts more than 2984 exhibitors and brands and welcomes over 200,000 buyers and professionals involved in the food service industry from across the world.

Samples of top-quality Scotch Beef and Scotch Lamb will be available for potential buyers to savour at the event where QMS will be promoting the Protected Geographical Indication (PGI) status of Scotch Beef and Scotch Lamb, along with the guarantees of quality assurance, provenance and welfare that underpin the brands.

Tom Gibson, QMS Head of Market Development who is attending the show said even though the uncertainty over Brexit is casting a very unwelcome shadow over European and international trade, the market in France could offer significant potential for further sales growth in the coming years.

“France is the largest export market for Scotch Beef and Scotch Lamb so it is vitally important to attend events such as SIRHA in order to meet with buyers, reinforce and strengthen the fantastic story we have to tell about our world-class brands and, of course, maintain and secure trade.”

The presence at SIRHA, as well as other international trade shows and activities, is funded by the £2 million fund of AHDB red meat levies ring-fenced for collaborative projects which is managed by the three GB meat levy bodies – AHDB, HCC and QMS.

The ring-fenced fund is an interim arrangement while a long-term solution is sought on the issue of levies being collected at point of slaughter in England, for animals which have been reared in Scotland or Wales.

For Scotch Beef PGI and Scotch Lamb PGI recipes, hints, tips and videos visit www.scotchkitchen.co.uk or follow @ScotchKitchen on Facebook, Instagram or Twitter.