Scotch Beef and Scotch Lamb take to the stage at the BBC Good Food Show

Scotch Beef and Scotch Lamb will be used by celebrity chefs, John Torode, Antony Worrall Thompson, James Martin, Tom Kitchin, Alan Murchison and Paul Rankin when they take to the stage of the Supertheatre at this year’s BBC Good Food Show. 

As sponsors of all the meat used in the Supertheatre, Quality Meat Scotland (QMS) will also have a significant presence with their Scotch Butchers Club Stand (No E50).  Visitors can meet four butchers who are all members of the Club and sell Scotch Beef, Scotch Lamb and Specially Selected Pork. The brands have whole-chain assurance, which makes them the meat of choice for many consumers keen to support the six assurance schemes which ensure high standards of production, feed, haulage, auction marts, processing and animal welfare are met. 

Laurent Vernet, QMS Head of Marketing said: “Members of the Scotch Butchers Club source their top quality beef, lamb and pork from an approved supplier and the gentlemen working on our stand this year, take it a step further by all having farming backgrounds.” 

The Scotch Butchers Club members will demonstrate cutting and cooking and visitors can enjoy tasting delicious samples as well as pick up excellent tips, recipe booklets and buy Scotch Beef, Scotch Lamb and Specially Selected Pork products to take home. 

Laurent Vernet continued: “Geographically, Scotland will be well represented on the stand, and visitors can meet Alex Christie, from Christies the Butchers from Broomhill, Glasgow; Jock Macbeth from Macbeth’s Butchers from Forres in Morayshire; Michael Shannon from Damn Delicious from Thankerton near Biggar and Alan Elliott from Dalbeattie Fine Foods from Dumfriesshire.” 

The BBC Good Food Show runs from Friday 21 until Sunday 23 October 2011 at the SECC in Glasgow.

Photograph: Celebrity Chef and Scotch Lamb Champion, Jacqueline O'Donnell from The Sisters in Glasgow will be appearing at the Show's Winter Kitchen