The Scottish red meat industry will be showcasing Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork in Cologne, Germany next month at Anuga, the world's largest trade fair for food and beverages (October 5-9).
Ten Scottish exporters are attending the event where Quality Meat Scotland’s stand will highlight the Protected Geographical Indication (PGI) status of Scotch Beef and Scotch Lamb. The Specially Selected Pork brand will also be promoted to importers from around the world.
With an exhibition size of over 284,000m², the trade fair attracts over 165,000 trade visitors from 198 countries, making it a major event for many of the world’s most influential buyers.
Exporters from around Scotland will be joined by staff from Quality Meat Scotland (QMS) to promote the Scottish red meat industry to buyers and traders from across the globe and highlight the quality assurance, provenance and welfare that underpin each of the brands.
Fergus Ewing, Cabinet Secretary for Rural Economy and Connectivity will also be attending the show to meet with Scottish exhibitors, Scotland Food & Drink In-market Specialists and key European and international buyers.
Tom Gibson, Head of Market Development who is attending the show said: “Every major meat exporter in the world will be in Anuga next month. It is therefore vital that Scotland’s exporters have a strong presence at the show, highlighting what sets Scotch Beef, Scotch Lamb and Specially Selected Pork apart from their competitors in terms of quality and reputation.
“Anuga is a fantastic platform to reinforce and strengthen our key brands and offers exporters from Scotland the opportunity to secure valuable business on the world market.”
Attendance at Anuga is part financed from the £2 million fund of AHDB red meat levies ring-fenced for collaborative projects which is managed by Britain’s three meat levy bodies: AHDB, HCC and QMS.
The fund is an interim arrangement while a long-term solution is sought on the issue of levies being collected at point of slaughter in England for animals which have been reared in Scotland and Wales.