2nd May 2016

Taste of Grampian’s Important Role in Growth of North-East Food Sector

The important role that Taste of Grampian plays in the growth of a strong food community in the north-east has been highlighted by John Gregor, Chairman of Taste of Grampian.

Speaking at an event in Aberdeen for exhibitors, Mr Gregor said one priority for this year’s event, sponsored by Specially Selected Pork, would be to further develop this valuable collaboration.

Mr Gregor also highlighted the major contribution the event, which takes place at Thainstone Agricultural Centre on June 4th, makes to the local economy.

“Last year’s event contributed around £2 million to the Aberdeenshire economy and we are looking forward to this year’s event building on this impressive figure,” he said.

Taste of Grampian 2016 will feature celebrity chefs including The Incredible Spice Men – Tony Singh and Cyrus Todiwala.

The line-up of culinary talent also includes Michelin star chef Kevin Love, Executive Development Chef from Lidl, and Lady Claire Macdonald along with Brian McLeish of Moonfish restaurant, Aberdeen.

Jim McLaren, Chairman of Quality Meat Scotland, which promotes the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands, emphasised the importance of Scottish pig farming to the north-east economy.

“The north-east of Scotland is where the majority of the Scottish pig farming takes place and home to over 60% of the Scottish sow herd. Indeed, pig production is worth around £40 - £50 million annually to the north-east economy,” said Mr McLaren.

“Our pig farmers take great pride in the excellent job they do to produce quality pork which is tasty, healthy, versatile and also great value for money.

“Quality Meat Scotland will shortly be unveiling details of a marketing and PR campaign behind Specially Selected Pork which is due to launch at the end of May – perfect timing to showcase the brand at Taste of Grampian,” he said.

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