20th February 2014

Tesco steps up commitment to Scottish beef farmers - QMS response

Tesco has stepped up its support for the Scottish beef industry today by announcing it will be offering 100% fresh Scotch Beef PGI to all its customers in Scotland from spring this year.

Jim McLaren, QMS Chairman said: “Today’s announcement by Tesco is fantastic news for the Scottish beef industry and it’s a great vote of confidence in the hard work by Scottish farmers to produce a product that offers world-leading levels of traceability, assurance and welfare standards.

“We have recently seen an increase in the number of people who believe locally-sourced red meat is important to them and Tesco’s commitment is a welcome boost to the Scotch Beef PGI brand.

“We look forward to other retailers acting on this clear signal of demand from Scotland’s shoppers and seizing the opportunity to increase their commitment to a brand which is renowned for its quality and flavour across the globe.”

To read the full release, please click here

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