Vlogger Scoops Bright Sparks Award

A young farmer from East Kilbride has been unveiled today (18 February 2016) as the winner of Scottish farming’s debut Bright Sparks Award.   Laura Strang of Mains Farm, East Kilbride impressed the judges with her idea to produce “vlogs” (video logs) of beef and sheep farm life to help promote the farm’s fresh meat business to consumers.   The Bright Sparks Award, a joint initiative by Quality Meat Scotland (QMS), Campbell Dallas Chartered Accountants and the Scottish Association of Young Farmers Clubs (SAYFC), offered young people involved in agriculture in Scotland the chance to win up to £1000 to develop an innovative idea.   Entries were reviewed by a judging panel based on: evidence of innovative idea/s to improve efficiency and/or profitability of the business; and the passion and enthusiasm shown by entrant. Where relevant, the judges also looked to ensure evidence of a high level of health and welfare for farmers and livestock.   The other two finalists were James Frame of Birks Farm, Carluke and Colin Ferguson of Ravenstone Mains, Whithorn.   Ms Strang, who is a member of East Kilbride YFC, said she will use the prize money to commission training on creating professional videos for herself and members of her club as well as purchasing camera equipment. “I’m really passionate about showcasing Scottish farming and I believe there is a gap in the market to reach consumers through vlogging,” said Ms Strang.   “Online vlogs are becoming increasingly popular with young people. My main aim, along with other members of my YFC, is to show consumers what it is like to live on a farm, where their food comes from and why it is important to buy local produce.” Douglas Bell, QMS Head of Industry Development and one of the competition judges, extended his congratulations to Ms Strang.   “It was a pleasure judging this competition as Ms Strang and the other finalists’ entries demonstrated how passionate and committed they are to Scottish farming. This certainly points to a bright future for our industry.”   Scott Wilson, SAYFC’s National Chairman commented: “We were delighted to be a partner in the Bright Sparks Award which was a great opportunity for our members to put forward innovative ideas with the support of QMS.   “Many congratulations to Laura – I look forward to seeing the results of the training.”   Caption (L-R): Bright Sparks winner Laura Strang with finalists James Frame and Colin Ferguson.