21st September 2017

Young Farmers’ Bale Art Celebrates Scotch Lamb and Supports STV Children’s Appeal

The artistic and creative talent of members of the Scottish Association of Young Farmers Clubs (SAYFC) is set to spring up in fields around the country in the form of “bale art” in the coming weeks.

This year SAYFC members have been challenged to create bale art which includes a celebration of the Scotch Lamb brand as the timing of the rural art competition coincides with a major push by Quality Meat Scotland to raise awareness of the brand.

The bale art set to appear around the country over the coming weeks will celebrate all that makes Scotch Lamb special, as well as supporting the STV Children’s Appeal.

A Justgiving Page has been set up so that people who are impressed with the young farmers’ works of art can make a donation in support of the Appeal, which has raised £13.7 million in the past six years, providing much-needed support to over 62,000 children in every region of Scotland.

TV presenter Lorraine Kelly, who is a trustee and huge supporter of the STV Children’s Appeal, will judge the young farmers’ finalist entries in the bale art competition and select the overall winner.

“This is a brilliant initiative by Scotland’s young farmers and Quality Meat Scotland and I’m really looking forward to seeing the bale art entries,” said Ms Kelly. 

“As well as bringing smiles to the faces of people who enjoy the creations springing up in stubble fields throughout Scotland, this year the young farmers will also help to raise money for the STV Children's Appeal, an incredibly worthwhile cause which helps children who endure tough times throughout Scotland. Best of luck to everyone who is taking part!”

The Scotch Lamb theme of the 2017 bale art ties in with a marketing campaign which QMS is currently running to inspire millions of Scots about how easy it is to cook tasty, quick Scotch Lamb meals.

The ten-week campaign aims to encourage shoppers to add lamb to their weekly shopping lists and promotes Scotch Lamb PGI as a versatile ingredient ideal for busy families to enjoy as a mid-week meal.

Jim McLaren, Chairman of QMS, said: “We’re delighted the young farmers have chosen to showcase Scotch Lamb in this year’s bale art competition. It is fantastic to see the next generation of our industry taking such pride in their brands and we hope that their creativity will also serve to inspire the public about all the Scotch Lamb brand stands for too.”

Suzie Dunn, SAYFC Chairman, said: “SAYFC are proud to be promoting the Scotch Lamb brand through our bale art competition. The competition proved to be a huge success in 2016 when launched in our West Region and in 2017 we have expanded the competition so all clubs can take part. We look forward to seeing displays throughout Scotland. “ 

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