Customers Flock to Angus Butchers’ Shop after World Scotch Pie Win

An Angus-based butcher has been welcoming customers from as far afield as London and Liverpool and receiving enquiries from Australia and America since lifting the Scotch Pie World Champion title a few weeks ago.

The pride taken by Alan Pirie and the team at James Pirie and Son in Newtyle in the recognition being given to the business, shines through in a new video launched today (Tuesday 8th May 2018) by Quality Meat Scotland (QMS).

The business was established in 1960 by Jim Pirie, whose son Alan now runs the business. Since then it has developed a strong reputation for innovation as well as top quality product and service and the shop which has been recognised with almost 180 awards.

Mr Pirie said the success of the business was very much a team effort and extended his thanks to his eight-strong members of staff. 

“Winning the Scotch Pie World Championship really has been excellent. As we’ve done for years, we’ve used good quality Scotch Lamb, good quality Scotch Beef, very good seasonings, very good pastry, all handmade with a lot of care and attention,” said Mr Pirie.

“To have had all this recognition has been an amazing experience. My Father would have been over the moon.” he added.

As a proud member of the Scotch Butchers Club run by QMS James Pirie and Son butchers is committed to sourcing top quality Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork from approved suppliers who are part of the QMS Quality Assurance Scheme.

Graeme Sharp, Manager of the Scotch Butchers Club, said: “The World Champion Scotch Pie awards are a fantastic opportunity to showcase the innovation and skills of Scotch Butchers Club members.

“James Pirie & Sons is a well-deserved winner and Alan is a great example of a Scottish butcher with a brilliantly innovative team committed to using the best quality Scotch meat.”

The video can be viewed here, on Facebook @qmscotland or on QMS’s MooTube channel on Youtube.