8th May 2018

Meaty Social Media Merger for “The Scotch Kitchen”

Quality Meat Scotland (QMS) has merged its consumer-facing social media platforms to further strengthen The Scotch Kitchen, as its lead social media channel, promoting the Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork brands.

The Good Family Food and Enjoy Quality Pork social media content will now be found on The Scotch Kitchen, which has more than 45,000 followers on Facebook alone.

The merger will see an increase in the range of content delivered by Scotch Kitchen, ultimately reaching more consumers with key messages about Scotch Beef, Scotch Lamb and Specially Selected Pork along with the health and nutrition messaging of Good Family Food.

The merging of Enjoy Quality Pork and Good Family Food under The Scotch Kitchen umbrella comes after a full strategic review of our consumer-facing digital communication including Facebook, Twitter and Instagram and also gives an opportunity to communicate messaging on nutrition, animal welfare and sustainability.

Commenting on decision to bolster The Scotch Kitchen Suzie Carlaw, Marketing Controller at QMS, said social media plays a crucial role in how we position our brands with consumers to drive awareness of what sets them apart and inspire our follows to be champions of the brands.

 “For The Scotch Kitchen we have focused the content around four target audiences – Young Professionals, Serious Weekend Chefs, Busy Working Parent and Sunday Roaster. This is an ideal fit for the target audience of both Specially Selected Pork and Good Family Food,” said Miss Carlaw.

As well as recipes and tips on cooking Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork, The Scotch Kitchen will also have friendly video content for family meals provided by foodie bloggers. Consumers will also have the opportunity to learn more about red meat, nutrition and the world-leading levels of quality assurance and traceability that the Scotch brands have.

The Scotch Kitchen social platform’s will be a one-stop-shop for all Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork recipes as well as posting inspiring culinary articles, seasonal recipes and top cooking tips for all ages and demographics.

The newly merged social media platforms are now live and can be accessed through the following Facebook & Twitter: @ScotchKitchen or Instagram: @thescotchkitchen.

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