23rd June 2016

New Red Meat Education Zone Launched at Royal Highland Show

Scottish Secretary of State David Mundell was among the early visitors to experience a brand new interactive education area created on the Quality Meat Scotland stand at the Royal Highland Show.

The new area, which is aimed at families and consumers of all ages, highlights the positive messages the Scottish red meat industry has on a number of areas where there is often confusion, including health, the environment and animal welfare.

During the course of the show week, QMS hopes to welcome several thousand visitors to the education area. Representatives from the Scottish SPCA and Love Food Hate Waste are joining QMS’s Health and Education team in the new education zone to help communicate the facts behind the industry.

During the course of the show week QMS will also work with the Royal Highland Education Trust to cook with around 800 children in the Scotch Beef Cookery Theatre in the Discovery Centre.

Jennifer Robertson, Health and Education Co-ordinator with QMS said the Royal Highland Show offers a very important platform to communicate with people of all ages to improve understanding of beef, lamb and pork production and the role of red meat in a healthy diet.

“We are delighted with the way our new education area is being received by show-goers. Our aim was to develop some really interactive, fun messaging so that people could learn in an entertaining way and the feedback so far has been brilliant,” said Mrs Robertson.

Pictured is Secretary of State for Scotland David Mundell with triplet visitors to the education area Emelia, Felicity and Charlotte Crombie and their mum Emily Crombie with some of the education zone team – Jenni Henderson of QMS’s Health and Education team, Ylva Haglund of Love Food Hate Waste and Scottish SPCA Education manager, Gillian Mendes Ferreira.

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