Members of the Guild of Food Writers travelled to Glasgow recently to learn more about Scotch Lamb PGI.
The trip, supported by Quality Meat Scotland (QMS), took the team of foodie fanatics on a farm visit to Shantron Farm in Luss, before heading to leading lunch spot, The Sisters, to unveil the quality assurance levels, traceability and animal welfare standards which underpin the iconic brand.
Anne and Bobby Lennox run Shantron Farm in Loch Lomond, famous for its appearance on the BBC 2 fly-on-the-wall documentary This Farming Life. The group heard from Bobby Lennox about his experiences of farming on a traditional Scottish hill farm and how the family proudly produce Scotch Lamb PGI which is renowned for its quality both and home and overseas.
After the tour, the Guild group were taken to Chef Jak O’Donnell’s The Sisters Kelvingrove restaurant for the opportunity to sample delicious Scotch Lamb PGI and meet local producers and suppliers.
Overseeing the trip, Head of Marketing at QMS, Laurent Vernet, said: “Hearing Bobby Lennox speak so passionately about how he farms really offered the writers an insight into what makes Scotch Lamb PGI so special.
“We are justifiably proud of the Scotch Lamb we produce in Scotland, and hope that by educating those at the foodie forefront, we can remind shoppers who don’t buy lamb so often about what a fantastic, versatile meat it is.”
The Scotch Lamb PGI campaign, ‘Wham Bam Thank You Lamb’, focuses on the ease of cooking delicious, nutritious mid-week family meals with Scotch Lamb PGI, and this trip, which coincided with the 2016 Scottish Food and Drink Fortnight, aimed to inspire the food writers with some delicious, traditional and exotic, dishes.
For Scotch Lamb PGI recipe inspiration, please visit www.whambamlamb or the Scotch Kitchen on Facebook or Twitter.