7th September 2016

Scotch Lamb and Swirling Kilts to Support Children's Charity

Butchers and farmers throughout Scotland are getting ready to don their kilts this month in a bid to raise £20,000 for the STV Children’s Appeal.

The Scotch Lamb Kilt2Work fund-raiser is set to see hundreds of butchers and farmers around the country support TV presenter Lorraine Kelly by wearing their kilts to work during the run-up to the Royal Bank of Scotland Kiltwalk on September 18th.

It is hoped the addition of a swirl of tartan plaid will add some extra colour and intrigue to the experience of customers visiting butchers’ shops across the country as well as raising some funds via STV Children’s Appeal collection boxes.

Farmers will be have the opportunity to show their support for this fantastic charity initiative via a social media campaign where they could be nominated by others to wear their kilts to work, or nominate someone themselves, in return for a donation to the charity.

“A big thanks to the butchers and farmers around the country who will be wearing their kilts to work in the coming weeks to help support a fantastic charity,” said Lorraine Kelly.

“I’m looking forward to meeting many of the farmers and butchers involved in the coming weeks and it is brilliant to have Scotch Lamb supporting my challenge.”

Quality Meat Scotland, which is working with STV Children’s Appeal on the initiative, said the initial response from the industry had been very encouraging.

“This is a great opportunity to raise the profile of the valuable role of Scottish butchers and farmers in their communities, and the profile of the Scotch Lamb brand, as well as raising money for a brilliant charity which is close to everyone’s hearts,” said Carol McLaren, Head of Communications with Quality Meat Scotland (QMS).

“The timing of the KiltWalk and Kilt2Work initiatives works perfectly with the industry’s campaign to highlight how easy and quick Scotch Lamb is to cook – a perfect, tasty meal to rustle up for the family at this time of year.”

Everyone involved in the industry, from farmers and butchers to vets and auctioneers, is very welcome to take part with 100% of the funds raised going to the Scottish charity.

All those who plan to get involved are reminded to take common sense steps to ensure safety and food hygiene rules are complied with when wearing the kilt to the workplace. For example non-slip footwear, not dancing shoes, should be worn meaning no birling butchers behind the counter!

The butcher and farmer who raise the most for the charity, which will receive 100% of the proceeds, will be invited to take part in the live STV Appeal show on September 23rd.

To find out more, and receive a free campaign t-shirt, and get involved email info@qmscotland.co.uk

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