Share your views on being a QMS quality assurance member

CLICK HERE FOR THE SURVEY - https://www.surveymonkey.com/r...

Quality Meat Scotland (QMS) invites its livestock members to spare a few minutes and anonymously share their understanding and experience of being part of its quality assurance schemes.

The results from the survey [link] will provide us with important detail on the key reasons why Scotland’s cattle, sheep and pig farmers choose to become QMS members, with the aim to apply learnings to guide the future of the assurance schemes.

Emma Heath, Director of Marketing at QMS, highlighted the importance of this survey: “Acquiring feedback directly from our farming members is invaluable in making sure our assurance schemes meet your needs and expectations. By participating, you'll help QMS understand what motivates you to join the schemes, how they’re working for you and your overall satisfaction.

“This information will help us refine our engagement with industry on the membership schemes to ensure that their full value is realised for you and your business.”

The survey follows the launch of QMS’s impactful new marketing campaign: ‘When You Know, You Know’. The foundation of the new campaign is to look behind the label and everything that Scotch stands for - to recognise and celebrate the unmatched quality of Scotch Beef, Scotch Lamb and Specially Selected Pork. It's about imparting knowledge and getting people to care so that where they have a choice, they choose Scotch because they understand and appreciate the benefits of it. In parallel, our quality assurance marketing messaging will help industry realise the full benefits to their business behind whole chain assurance.

Emma continued: “Your input will directly contribute to our efforts in highlighting the benefits of quality assurance. We appreciate your time and insights to enhance the quality and value of our assurance schemes.”

Please submit your responses by 5pm Thursday 17 October 2024:https://www.surveymonkey.com/r...

For more information, please visit QMS website or contact email brandsintegrity@qmscotland.co.uk

Frequently Asked Questions (FAQ)

1. Why is QMS sending out this survey?

The survey follows the launch of QMS’s impactful new consumer marketing campaign: ‘When You Know, You Know’. The foundation of the new campaign is to look behind the label and everything that Scotch stands for - to recognise and celebrate the unmatched quality of Scotch Beef, Scotch Lamb and Specially Selected Pork. It's about imparting knowledge and getting people to care so that where they have a choice, they choose Scotch because they understand and appreciate the benefits of it.  In parallel, our quality assurance marketing messaging will help industry realise the full benefits to their business behind whole chain assurance. 

2. What will QMS do with the results of this survey?

The results from the survey will provide us with important detail on the key reasons why Scotland’s cattle, sheep and pig farmers choose to become QMS members, with the aim to apply learnings to guide the future of the assurance schemes. 

Your input will directly contribute to our efforts in highlighting the benefits of quality assurance so that they can be fully realised by industry. We appreciate your time and insights to enhance the quality and value of our assurance schemes.

4. How can I provide feedback?

Feedback from scheme members is vital in our marketing of the brands to industry. Members can provide their feedback by completing a short survey. The survey is open until 5:00 p.m. on 17th October 2024, and can be accessed via the following link: https://www.surveymonkey.com/r/JSSBDWY

5. What happens after the survey?

After the survey closes, feedback will be reviewed by the QMS team. Based on the feedback, we will use this to shape the marketing of the brands and the assurance schemes.

6. Where can I find more information?

For more information about the QMS Cattle & Sheep Assurance Scheme and the marketing campaigns , please visit the QMS Website or contact the QMS team directly at brandsintegrity@qmscotland.co.uk