A new Scotch Lamb PGI Christmas jumper has been stylishly launched on a farm in Sutherland.
The team at Armadale Farm, recently named Scottish Sheep Farm of the Year, were happy to help raise the profile of the new festive jumpers by test driving them while out working this week.
The weather might have been bleak but, even in the driving sleet, it looks like the added interest of a fashion shoot brightened up the Armadale working day no end!
Joyce Campbell runs the 5,600 acre hill farm with help from a part-time shepherd and her niece and nephew. The farm has a flock of 800 Lairg-type North Country Cheviot ewes.
The farm was announced as the winner of the inaugural Scottish Sheep Farm of the Year award, sponsored by Thorntons Solicitors, at AgriScot last month.
The jumpers will be sold in aid of RSABI – with £5 from the sale of each jumper going to support the charity which provides financial assistance, support and advice to people who have worked in land-based occupations in Scotland.
Carol McLaren, Head of Communications with Quality Meat Scotland, thanked the team at Armadale for being brilliant sports and helping raise the profile of the Scotch Lamb Christmas jumper.
“The jumpers are being sold in aid of an excellent charity which helps 100s of rural people every year who encounter difficult times,” she said.
“We hope Scotch Lambassadors around the country – farmers, butchers and others – will wear them with pride this Christmas and help remind everyone of what a fabulous meal Scotch Lamb is to share with friends and family over the festive period!”
Paul Tinson, RSABI Development Manager, added: “In these increasingly tough times, RSABI is delighted to receive a little extra support in this innovative manner at this time of the year.
“We hope this activity will also help to increase awareness of the support the RSABI can offer and encourage people facing difficulties to contact us to seek the assistance available for them.”
To order a jumper, priced at £15 plus postage, all you have to do is visit the shop on the Quality Meat Scotland website www.qmscotland.co.uk/shop
Pictured, from left, wearing the new Scotch Lamb jumpers on the farm at Armadale are Joyce Campbell, Mure Grant, Frances Grant and Stephen Forbes with canine team members Jude, Sky and Meg.