The Make It Scotch Ambassador Programme: Championing Scotland’s Red Meat Industry

The Make It Scotch Ambassador Programme, launched by Quality Meat Scotland (QMS), brings together a dynamic network of 37 individuals from across Scotland who share a deep passion for farming, food, and education. These ambassadors are trusted voices for the red meat sector — proudly championing the people, produce, and values at its heart.

Whether through hands-on farming sessions, inspirational cookery demonstrations, or personal storytelling, they connect audiences to the real stories behind Scotch Beef, Scotch Lamb, and Specially Selected Pork. Each ambassador is chosen for their ability to educate and inspire, highlighting not just the exceptional taste of Scottish meat, but the high standards of animal welfare, sustainability, nutritional benefits and local pride that set it apart.

Together, they’re helping to shape positive conversations around red meat, build consumer understanding, and celebrate Scotch Beef, Scotch Lamb, and Specially Selected Pork.

Meet Lesley Gillespie: A Passionate Voice for Local, Sustainable Food

One of our representatives in the North East, Lesley Gillespie brings a wealth of knowledge and enthusiasm to the Make It Scotch Ambassador Programme. From her early days surrounded by fresh, seasonal produce to her current role as a freelance chef and food educator, Lesley’s journey reflects a lifelong love of good food and a commitment to sharing it with others.

1. Tell us a bit about yourself and your background in farming/food.

I grew up in a family rooted in the fishing industry and surrounded by fresh, seasonal, home-cooked food — often straight from the garden. That upbringing really shaped how I see food today. I went on to train as a professional chef, completing three years in Advanced Professional Cookery at NESCOL Aberdeen, before teaching there as a Chef Lecturer. From there, I moved on to manage the Garioch Community Kitchen in Inverurie, teaching cooking skills to children and adults, always with a focus on healthy, nutritious meals.

After completing a Masters in Gastronomy at Queen Margaret University, I explored wild food and carried out research into venison through the university’s Scottish Centre for Food Innovation. These days I work as a freelance chef, and food education is still a huge part of what I do — whether that’s through school demonstrations, farmers’ market showcases, or community dining events. As a member of the Slow Food Cooks’ Alliance, my focus is always on sustainable, good, clean and fair food for all.

2. What inspired you to become a Scotch Ambassador and what does it mean to you?

I’ve been supporting QMS in schools since 2017, helping educate young people about the Scottish red meat industry through their excellent programmes. In a world where industrial-scale farming is often the norm and meat is produced as cheaply as possible, it’s vital we shine a light on the fact that Scotland leads the way when it comes to welfare and quality standards.

3. Why do you think Scotch Beef, Scotch Lamb and Specially Selected Pork stand out from the rest?

Scotland has one of the best larders in the world — and that includes our red meat. The quality assurance that runs right through the supply chain, from farm to plate, guarantees a product that not only tastes incredible but also meets the highest welfare and sustainability standards.

4. What’s one thing you wish more people knew about red meat and Scottish farming?

Just how important high-quality red meat is to a balanced, healthy diet — especially for young people. There’s also a lot of misinformation out there about the environmental impact of meat, but the Scottish red meat industry is leading the way in sustainable farming. We need to shout more about that.

5. Do you have a favourite Scotch Beef, Scotch Lamb or Specially Selected Pork recipe?

Scotch Beef, Scotch Lamb or Specially Selected Pork fajitas are a huge hit with pupils and a staple at home too. They’re easy, quick, packed with flavour and full of nutritional goodness — what’s not to love? Faster than fast food, and much better for you!

Get Involved

If you’d like to have a Make It Scotch Ambassador at your next event, or want to learn more about the programme, get in touch with QMS at info@qmscotland.co.uk. And don’t forget to follow Make It Scotch Education across our social channels!