Marketing Support
Industry Toolkits
Our Latest Industry Toolkits
Providing industry updates on QMS key seasonal marketing campaigns and industry events, our toolkits provide a wealth of information to keep you up-to-date and well-informed. Each seasonal campaign provides insights and useful advice in the red meat market.
For further information please contact the Quality Meat Scotland Marketing Team.
Select your toolkit of interest below
QMS January Toolkit 2025
Get in the know. Celebrating the positives of red meat.
QMS January Toolkit 2024
Having Positive Conversations About Red Meat January 2024
Education Toolkit: 2023
Check out the 2023 Health and Education Toolkit, created to help the red meat industry educate consumers, school pupils, and higher & further education students about the red meat food system.
January 2023 Toolkit
Quality Meat Scotland (QMS), Agriculture and Horticulture Development Board (AHDB), Meat Promotion Wales/Hybu Cig Cymru (HCC) and LMC (Livestock and Meat Commission Northern Ireland) have collated this pack of materials to help positively manage the reputation of red meat during January and beyond.
Christmas Campaign 2022
Check out our Christmas Marketing Campaign activity via our handy industry video.
Lamb for St Andrews
St Andrews day we are showcasing Lamb to celebrate.
QMS COP27 Toolkit
The 27th Conference of the parties to the United Nations Framework Convention on Climate Change.
Autumn 2022 Marketing Campaign
Check out our Autumn Marketing Campaign activity via our handy industry video on the QMS Youtube channel.
Summer 2022 Marketing Campaign
Check out our Summer Marketing Campaign activity via our handy industry video.
QMS Summer Campaign 2022
Make It with Field Cred - New activity to look out for
QMS January Toolkit 2022
Having Positive Conversations About Red Meat January 2022
QMS COP26 Toolkit
QMS, AHDB and HCC created this pack of materials in order to help the reputation of red meat during COP26.
QMS Autumn Toolkit 2021
Make It with Field Cred focuses on its campaign of Love Lamb Week.
QMS Veganuary Unwrapped 2021
Veganuary Unwrapped Jan 2021
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