Marketing Support

Industry Toolkits

Our Latest Industry Toolkits

Providing industry updates on QMS key seasonal marketing campaigns and industry events, our toolkits provide a wealth of information to keep you up-to-date and well-informed. Each seasonal campaign provides insights and useful advice in the red meat market.


For further information please contact the Quality Meat Scotland Marketing Team.

Contact the marketing team

Select your toolkit of interest below

QMS January Toolkit 2024

Having Positive Conversations About Red Meat January 2024

Open Toolkit

Education Toolkit: 2023

Check out the 2023 Health and Education Toolkit, created to help the red meat industry educate consumers, school pupils, and higher & further education students about the red meat food system.

Open Toolkit

January 2023 Toolkit

Quality Meat Scotland (QMS), Agriculture and Horticulture Development Board (AHDB), Meat Promotion Wales/Hybu Cig Cymru (HCC) and LMC (Livestock and Meat Commission Northern Ireland) have collated this pack of materials to help positively manage the reputation of red meat during January and beyond.

QMS January Toolkit 2023

Christmas Campaign 2022

Check out our Christmas Marketing Campaign activity via our handy industry video.

Watch Christmas Campaign

Lamb for St Andrews

St Andrews day we are showcasing Lamb to celebrate.

Open Toolkit

QMS COP27 Toolkit

The 27th Conference of the parties to the United Nations Framework Convention on Climate Change.

Autumn 2022 Marketing Campaign

Check out our Autumn Marketing Campaign activity via our handy industry video on the QMS Youtube channel.

Watch Campaign

Summer 2022 Marketing Campaign

Check out our Summer Marketing Campaign activity via our handy industry video.

Watch Campaign

QMS Summer Campaign 2022

Make It with Field Cred - New activity to look out for

QMS January Toolkit 2022

Having Positive Conversations About Red Meat January 2022

QMS COP26 Toolkit

QMS, AHDB and HCC created this pack of materials in order to help the reputation of red meat during COP26.

QMS Autumn Toolkit 2021

Make It with Field Cred focuses on its campaign of Love Lamb Week.

QMS Veganuary Unwrapped 2021

Veganuary Unwrapped Jan 2021

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Quality Meat Scotland
Quality Meat Scotland
Rural Centre
West Mains
Ingliston
Newbridge, EH28 8NZ

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