Scotch Lamb takes its quality and characteristics from a stress-free life grazing on the Scottish hills on quality assured farms.
Scotch Beef and Scotch Lamb proudly hold UK GI (Geographical Indication) status. It is a guarantee that a product fully satisfies strict guidelines which demand a proven link between the traditions and environment of a country of origin and a product which is of the highest quality.
When consumers see the UK GI badge with Scotch Lamb logo, they can be confident that all cattle were born, reared and processed in Scotland and hold whole life quality assurance. Those in our supply chain are the linchpin when it comes to producing always traceable, local and quality assured lamb.
It’s our job to promote the benefits of Scotch Lamb UK GI to consumers. Our strategy is developed in consultation with the industry via our Scotch Lamb Marketing Strategy Group, promoting the health benefits, sustainability, and quality assurance of our respectfully reared local produce.
Our strategy is developed via consumer insight and in consultation with the industry via our Scotch Beef Marketing Strategy Group, promoting the health benefits, sustainability and quality assurance of our respectfully reared local produce.
We have a presence in the GB marketplace all year round with seasonal campaigns promoted to our primary target audience of 18-39 yr-old flexitarians. Our marketing activities are adapted based on changing consumer needs and focus on supporting sales as well as brand awareness and perceptions of Scotch Lamb among consumers.
For consumer information about Scotch Lamb, visit www.makeitscotch.com