Back by popular demand: The 2024 Meat Voucher Scheme promotes red meat in Schools

As pupils across Scotland head back to the classroom this month, they're in for an extra treat - Scotch Beef, Scotch Lamb, and Specially Selected Pork are returning to the curriculum with the 2024 Meat Voucher Scheme, run by Quality Meat Scotland (QMS).

Last year, the scheme was embraced by 300 schools, demonstrating its significant impact on incorporating high-quality, sustainable red meat into educational activities and pupils’ diets. Building on its success in previous years, the Meat Voucher Scheme continues to play a crucial role in teaching children the benefits of locally sourced Scotch-assured red meat.

This year, participating schools will receive up to £180 worth of vouchers to spend with their local Scotch Butcher Club member on premium red meat products. Alongside these vouchers, schools will have access to a comprehensive bank of recipe and other resources filled with ideas and tools designed to inspire both children and teachers. These resources are closely linked to the ‘Tasty Little Weeks’ initiative, which is set to be a highlight of this year's programme.

Tracy Martin, Health and Education Coordinator at QMS, said: “We are delighted to bring back the Meat Voucher Scheme this year, offering schools a fantastic opportunity to explore the flavours and nutritional benefits of Scotch Beef, Scotch Lamb, and Specially Selected Pork. Our resources are designed to help teachers deliver engaging lessons that resonate with students and promote healthy, sustainable eating habits.”

The 2024 Meat Voucher Scheme invites schools to spotlight Scotch Beef, Scotch Lamb, and Specially Selected Pork throughout the school year. The "Tasty Little Weeks" initiative, central to this year’s programme, features three dedicated weeks that allow schools to focus on each type of protein:

• Tasty Little Pork Week: October 2024
• Tasty Little Lamb Week: November 2024
• Tasty Little Beef Week: February 2025

QMS will collaborate with partners like Scottish Craft Butchers for Tasty Little Pork Week to align with their ‘Porktober’ event—and the Institute of Auctioneers and Appraisers in Scotland (IAAS), whose Lamb for St. Andrews initiative coincides with Tasty Little Lamb Week.

These themed weeks are designed to provide pupils with hands-on experiences, from learning about the nutritional benefits of red meat to understanding the importance of supporting local farmers and sustainable food practices, as well as career opportunities in the sector.

Alison Bankier, Home Economics teacher at Mearns Castle High School, added: “The Meat Voucher Scheme has been an incredible resource for our students. It’s not just about cooking—it’s about learning where our food comes from and the importance of supporting local farmers. The students are excited to participate again this year.”

Teachers are encouraged to get involved and take advantage of these resources. Visit farmingfoodsteps.co.uk to access QMS’s comprehensive educational materials and apply for your vouchers.

For more information, please email tmartin@qmscotland.co.uk and follow our Facebook page – Make It Scotch Education