‘Make It’ Campaign Set to Hit TV Screens Across Scotland

Three of Scotland’s finest ingredients, Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork, are set to hit TV screens across Scotland in the coming weeks as part of Quality Meat Scotland’s ‘Make It’ campaign. 

A 12-week partnership with STV will include four short infomercials featuring ‘Make It’ style recipe inspiration and kitchen tips and hacks.  Two of these will be focused on Scotch Beef, a third on Scotch Lamb and the final on Specially Selected Pork.

The channel sponsorship will begin in week commencing 27 April, with 70 percent of these placed within peak time viewing hours, covering shows such as Emmerdale and Coronation Street, which attract an average viewership of 341,000.

These will be followed by the infomercials which are planned to begin airtime in early May and run up to 19 July.  Overall, the advertising will reach 84% of adults in Scotland.

The STV series of infomercials follows the ‘Make it’ campaign activity launched in March this year which has been running across billboard advertising, radio and audio streaming platforms, along with extensive social media support through activity on YouTube, Facebook and Instagram.

Lesley Cameron, Director of Marketing and Communications at QMS said: “The ‘Make it’ campaign is the first to jointly promote our three brands, Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork, and we are delighted to be taking it to the next level with our new STV partnership.

“STV is the perfect partner for our activity with its massive viewership across the whole of Scotland. We are looking forward to reaching consumers with recipe inspiration, hints and tips, encouraging them to buy and enjoy red meat and ensure that when they do, they Make It with Scotch Beef, Scotch Lamb or Specially Selected Pork.”

For more Scotch Beef recipe videos and inspiration visit www.scotchkitchen.com or follow Scotch Kitchen on Facebook, Instagram or Twitter.