7th May 2010

North East Beef and Lamb Forum Focuses on Quality Production

North East producers will hear about the latest advances in the beef and lamb sectors when Quality Meat Scotland hosts the first of a series of regional Beef and Lamb Forums this month.

The North East Beef and Lamb Forum – focusing on “Quality Production”- will be held from 1.30pm on Tuesday 25 May at the Barn and Bushel, Thainstone Agricultural Centre, Inverurie. Attendees will also get the opportunity to taste the recently launched healthier bacon and scotch pie with a buffet lunch at 1pm.

As well gaining an update about current and future work being undertaken on behalf of the red meat industry by the QMS teams, attendees will hear from QMS Science and Innovation Manager, Prof Charlotte Maltin, who will give the background to the £950,000 Integrated Measurement of Eating Quality (IMEQ) project.

David Jones, Regional Manager Russia and Europe for Meat and Livestock Australia, will be keynote speaker at the event. With experience of working in one of the world’s biggest livestock producing countries, he will offer a global context and look at the hot topics facing the industry in Australia including traceability, electronic identification and the climate change challenge.

Andy McGowan, QMS Head of Industry Development, said: “This regional Beef and Lamb Forum, which will be followed by an event in the south-east, will give producers an invaluable opportunity to keep up to date with the latest developments in the red meat sectors in Scotland and further afield.

“These free events also give producers the opportunity to quiz our staff about the work of QMS and are a useful event for any producer interested in the opportunities to improve their productivity and efficiency as well as looking at the challenges the sector faces.”

More information and a full agenda can be found in the events calendar

Attendance is free but numbers are limited, so please confirm by filling out the contact form or calling 0131 472 4040


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