QMS Launches 2025 Survey for Cattle & Sheep Assurance Scheme Members

QMS Launches 2025 Survey for Cattle & Sheep Assurance Scheme Members

Quality Meat Scotland (QMS) is inviting all Cattle & Sheep Assurance Scheme members to take part in its annual survey, designed to understand why members join and remain in the assurance schemes and how QMS can better support them.

The survey is short, taking approximately 5–6 minutes to complete, and responses are completely anonymous. The 2025 survey builds on last year’s research which had an excellent number of responses from members, allowing QMS to measure changes year on year by looking at what we are doing right and to identify areas for development within the schemes.

Members who enter their membership number at the end of the survey will be eligible for a prize draw to win a £100 voucher to use with a local Scotch Butchers Club member.

Kathryn Kerr, Head of Brands Integrity at QMS, said: “Acquiring feedback directly from our members on a regular basis is invaluable. Your input helps us understand what works well, what could be improved, and how to ensure the assurance schemes deliver real value for your business. By taking part, you’re helping us shape the future of the Cattle & Sheep Assurance Scheme.”

The survey is open from Friday 21 November until 5:00 p.m. on Friday 5 December 2025. Members can access the survey here: https://www.surveymonkey.com/r/MKX59K8

For more information about the survey or the QMS Cattle & Sheep Assurance Scheme, visit the QMS website or contact brandsintegrity@qmscotland.co.uk

FAQ’s

1. Why is QMS sending out this survey?
The survey is designed to help QMS understand why members join and remain in the Cattle & Sheep Assurance Scheme, and how the schemes can be improved to provide even more value. The questions are largely the same as last year so that we can track changes year on year. Your input will directly help shape the future of the assurance schemes.

2. Who should complete the survey?
This survey is open to Cattle & Sheep Assurance Scheme members only. It is not intended for members of our other schemes, such as Pigs, Processors, Haulage, Feeds, or Markets.

3. How long will it take?
The survey takes a maximum of 5–6 minutes to complete.

4. Is there an incentive for taking part?
At the end of the survey you have the chance to be entered into a draw to win a £100 voucher to spend at your local Scotch Butchers Club member, simply enter your membership number to take part.

5. When does the survey close?
The survey opens on Friday 21 November 2025 and closes at 5:00 p.m. on Friday 5 December 2025.

6. How will QMS use the results?
The results will provide important insight into why members join and remain in the scheme and will guide the development and support of the Cattle & Sheep Assurance Scheme. Feedback will also help QMS ensure that members can realise the full benefits of the schemes.

7. How can I provide feedback?
Members can provide feedback by completing the short online survey here: https://www.surveymonkey.com/r/MKX59K8

8. What happens after the survey?
Once the survey closes, QMS will review all responses. The findings will be used to shape scheme development, member support, and the future marketing of the Cattle & Sheep Assurance Scheme.

9. Where can I find more information?
For more information about the QMS Cattle & Sheep Assurance Scheme, the survey, or the marketing campaigns, please visit the QMS website or contact brandsintegrity@qmscotland.co.uk.