Scotch Beef PGI and Seafood from Scotland Showcased at Asia Events

Quality Meat Scotland (QMS) and Seafood Scotland have joined forces to host an exclusive showcase Scotch Surf and Turf dinner, kicking off a week of trade promotion activities in Singapore and Hong Kong.

The exclusive dinner was held at the Artemis in Singapore and was attended by a large group of influential guests including foodservice and industry buyers, as well as the British High Commissioner to Singapore, Mr Scott Wightman.

Guests enjoyed Scotland’s fresh west coast langoustine, North Sea cod, King scallops and Loch Fyne oysters, along with exceptional grass-fed Scotch Ribeye Beef PGI which had been dry-aged for a total of 21 days.

As part of the Asia promotional activity, which aims to establish new trade relationships and secure orders for Scottish suppliers, hospitality learning journeys and meet-the-buyer sessions have been arranged for Scottish companies in Singapore and Hong Kong. An exclusive Surf and Turf dinner will also be held in Hong Kong. 

Emily Symonds of the market development team at Quality Meat Scotland (QMS) is attending these events said that the market in Asia offers significant potential for Scotch Beef sales growth in the coming years. 

“Throughout this trip we will be promoting Scotch Beef PGI to potential buyers, along with the guarantees of quality assurance, provenance and welfare that underpin the brand.

“Consumers in Singapore and Hong Kong have a genuine appetite for grass-fed, hormone-free Scotch Beef so these key markets certainly offer exciting opportunities for the future.”

Natalie Bell, Head of Trade Marketing Asia, Europe, Middle East for Seafood Scotland said: “Seafood Scotland are delighted to be working in partnership with QMS once again on our Scotch Surf and Turf series. The industry in both Singapore and Hong Kong have a genuine appetite for Scottish produce.”

“By celebrating the best of what Scotland has to offer, from both land and sea, we aim to increase trade, establish new trade relationships and secure interest in future orders for suppliers.”