Scotch Beef and Lamb Shine at SIAL Paris 2024: Awards Recognise Leading Importers and Retailers

Scotch Beef and Lamb Shine at SIAL Paris 2024: Awards Recognise Leading Importers and Retailers

Quality Meat Scotland (QMS) proudly recognised five outstanding importers of Scotch Beef and Scotch Lamb during an awards dinner at SIAL Paris 2024, held from 19 to 23 October at Paris Nord Villepinte. The event, which showcases global food industry leaders, celebrated partnerships that promote Scottish red meat.

Cabinet Secretary for Rural Affairs, Land Reform and Islands, Mairi Gougeon, presented the awards alongside Kate Rowell, Chair of QMS, and Sarah Millar, Chief Executive of QMS. Together, they acknowledged the unwavering dedication of Nice To Meat, Ovimpex, Just Good Food, Esselunga, and La Beccheria to quality and integrity.

Kate Rowell, Chair of QMS, said: “These awards recognise the hard work and commitment of our partners who are helping us grow the presence of Scotch Beef and Scotch Lamb internationally. Events like SIAL Paris are key to building relationships and showcasing the excellence of Scottish red meat on a global platform.”

The five European winners across the red meat supply chain commented from the show on why they continue to choose Scotland’s premium red meat for their businesses:

Stefano Leoni, buyer of the beef category for Italian supermarket, Esselunga, said: “Our trust in our Partnership from our supplier Scotbeef and the consistent high standards of Scotch Beef and Scotch Lamb is central to our customer offerings. We are delighted to receive this award and it motivates us to continue delivering the highest quality meat products.”

Mikel Pouw, Managing Director of Nice To Meat butchers in the Netherlands, said: “We are honoured to receive this recognition from QMS. Our commitment to delivering the highest quality Scotch Beef is central to our success. We take pride in working with partners who share our passion for excellence.”

Christophe Gibeaux, Purchasing Manager at French meat wholesaler, Ovimpex, added: “Our partnership with Millers of Speyside has allowed us to provide exceptional Scotch Beef to our customers in France; known for its high standards of quality and flavour.”

Ton Leuver, Director of Just Good Food, said: “We are committed to sourcing the best quality meats for our customers in the Netherlands, and our partnership with ABP Perth has opened new avenues in the cash and carry market for high quality Scotch Beef PGI. With a strong focus on quality and consistency, and operating alongside our commercial team; Linda, Vincent and Shane, we continue to build strong supplier relationships that drive our success.”

Vargiu Giuseppe, owner of La Beccheria in Parma, Italy, expressed: “Scotch Beef has become a favourite with our customers because of its unparalleled quality. We’ve seen great success since adding the Scotch Beef range from Dunbia Highland Meats in 2023, and we are grateful for this recognition.”

For more information on QMS's involvement at SIAL Paris 2024, visit www.qmscotland.co.uk.