As the summer rolls in (and
hopefully brings us some sun and blue skies!), Scotch Beef, Scotch Lamb, and
Specially Selected Pork are teaming up again with the Bauer radio network to
bring a sizzling campaign to listeners across Scotland. Building on the successful
partnership earlier this year, this new initiative aims to inspire people in
Scotland to make the most of their summer with top-quality meats, perfect for
BBQs, alfresco dining, and gatherings with family and friends during the
exciting summer of sport.
The campaign launched on 24
June, and will reach 2.4 million adults in Scotland, across Bauer’s radio
stations including Forth 1, Clyde 1, Greatest Hits Scotland, Central FM and
Kingdom FM. Listeners will hear 10-second and 20-second adverts highlighting
the benefits of choosing Scotch Beef, Scotch Lamb and Specially Selected Pork
for their summer eating occasions.
One of the campaign
highlights is the ‘High steaks’ competition which runs live on-air, where lucky
winners will have the chance to bag vouchers to spend across the prestigious
Scotch Butchers Club network on a whole host of red meat options for their summer
feasts.
Presenter and keen chef,
Grant Thomson, will embark on his own ‘Farm to Fork’ journey, which will be
showcased in a video available on Bauer’s online platforms and social media
channels. He will visit the beef and sheep farm run by the MacDougall family in
Kilmacolm and hear from Nigel Ovens at McCaskies Butchers. This initiative aims
to bring consumers closer to the source of their food, highlighting the
quality, traceability and great taste of the brands from farm to table.
Emma Heath, Director of
Marketing at Quality Meat Scotland, said: “We are thrilled to be
partnering up again with the Bauer Radio network and Grant Thomson to promote
Scotch Beef, Scotch Lamb, and Specially Selected Pork as the ultimate choice
for summer dining and entertaining. With a reach extending to 2.4 million
adults across Scotland, this campaign will be heard from tractors, cars,
offices and kitchens all over the country and highlights why consumers should
choose quality assured, locally sourced red meat this Summer and beyond.”
The campaign is scheduled to
run until the end of July, ensuring that Scotch meat remains top of mind
throughout the summer season.
For more information on the
campaign and to follow Grant Thomson’s ‘Farm to Fork’ journey, visit
makeitscotch.com and follow Make It Scotch on social media and check out the
radio stations’ social channels too.