QMS does extensive work across communities to support the positive image and enhance understanding of our Scottish red meat sector. Through working with schools, sports clubs and wider community groups we can share key educational and value-adding messages about red meat, contributing to a wider public who understand the importance and value of Scotland’s red meat industry from a nutritional, economic and environmental point of view. Qms has a group of over 30 Scotch Ambassadors who are working within their local communities to engage with people of all ages, delivering learning sessions and cookery demonstrations, showcasing the Scotch and Specially Selected brands For further information on our educational and community-focused work – follow the links below.