QMS work in partnership with primary and secondary processors to develop market opportunity, both in the UK and overseas. This includes achieving new access for international markets through our joint funding of the UK Export Health Certification partnership, attending UK and international trade shows and providing market insights and intelligence to support the development of the sector.
Our red meat products are stocked by all major retailers in the UK. We work with retail partners to align promotional activity and promote Scotch product ranges both instore and online.
We have over 250 members of the Scotch Butchers Club; like-minded, forward thinking independent high street butchers who source premium, quality assured meat. We provide seasonal marketing packs and recipe guides and host knowledge transfer days such as farm and livestock auction visits for our butchers. We also provide additional marketing assets and tools to help independent butchers run their businesses profitably. Weekly communications also offer advice on topical issues and provide up to date market information and analysis. For more information see here – link to
Our Scotch Beef Club will be re-launching in 2023. Any restaurant that serves our premium quality Scotch red meat can join and benefit from our marketing campaigns to promote Scotch beef, lamb and Specially Selected Pork. The Scotch Beef Club aims to promote the virtues of our quality Scotch meat to chefs and restaurateurs, and provide added value with activities such as knowledge transfer days farm and processor visits.