To carry the QMS industry branding, Scotch Beef UKGI, Scotch Lamb UKGI and Specially Selected Pork must be born, reared and processed in Scotland.
Scotch Quality Assured meat also means that the animals that the meat has come from have been raised to the highest welfare standards. The Scottish SPCA (Scotland’s Animal Welfare Charity) independently inspects farms to ensure these standards are being maintained.
Scotch beef and Scotch lamb both proudly hold UKGI status. The European Commission only grants UKGI status when a product fully satisfies its strict guidelines which demand a link between the traditions and environment of a country of origin and a product which is of the highest quality.
Scotch Beef UKGI is from specific animals that are sourced from selected Scottish farms which adopt best practice that includes high standards of animal welfare and natural production methods.
When you see the Scotch Lamb UKGI logo, you can be confident that the lamb was born, reared and processed in Scotland and that it holds whole life quality assurance from farm to fork.
Specially Selected Pork is from animals that are sourced from selected farms that adopt best practice. Specially Selected Pork is approved by The Scottish SPCA, who independently inspect farms and processors.
We market and support a number of clubs and initiatives designed to align retail and consumer messaging across the red meat system.
Whether it is online social media activity or promotional materials to support export activity, we coordinate our marketing to drive red meat sales.
We support the red meat industry to develop its international reputation and target new export markets in Europe and beyond.
Our industry toolkits offer campaign advice and support on key industry topics and events throughout the year.