Our brands

Quality assured for extra field cred

Our brands offer consumers peace of mind

Scotch Brands

To carry the QMS industry branding, Scotch Beef UKGI, Scotch Lamb UKGI and Specially Selected Pork must be born, reared and processed in Scotland.

Scotch Quality Assured meat also means that the animals that the meat has come from have been raised to the highest welfare standards. The Scottish SPCA (Scotland’s Animal Welfare Charity) independently inspects farms to ensure these standards are being maintained.

Scotch beef and Scotch lamb both proudly hold UKGI status. The European Commission only grants UKGI status when a product fully satisfies its strict guidelines which demand a link between the traditions and environment of a country of origin and a product which is of the highest quality.

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Qms event pop up

Marketing Support

We market and support a number of clubs and initiatives designed to align retail and consumer messaging across the red meat system.

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Driving Sales

Whether it is online social media activity or promotional materials to support export activity, we coordinate our marketing to drive red meat sales.

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Industry Events

We support the red meat industry to develop its international reputation and target new export markets in Europe and beyond.

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Industry Toolkits

Our industry toolkits offer campaign advice and support on key industry topics and events throughout the year.

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