Pork
Prime Scottish Pork
Quality Assured Prime Scottish Pork
Prime Scottish Pork is the flagship brand of the pork industry in Scotland and identifies meat from pigs that have been quality assured all of their lives.
When consumers see the Prime Scottish Pork logo, they can be confident that the pork was born, reared and processed in Scotland and held whole life quality assurance.
What QMS does to promote Prime Scottish Pork?
It’s our job to promote the benefits of Prime Scottish Pork to consumers. Our strategy is informed by continuous investment in consumer insights and consultation with industry stakeholders, and aims to promote the health benefits, sustainability, and quality assurance of our respectfully reared local produce.
We deliver seasonal campaigns throughout the year, promoted primarily to our core audience of Conscious Lifestylers between the age of 25 and 60 – ensuring consistent delivery of the key messages and principles behind the Scotch labels. Marketing activity is always being adapted in line with changing consumer needs and requirements to support sales, brand awareness and perceptions of Prime Scottish Pork among consumers.
For more consumer information about Prime Scottish Pork, visit www.makeitscotch.com
